Juan Manuel Montero

After having passed by mythical advertising agencies, as Art Director and Creative Director, and after having met very interesting people, and having worked side by side with great brands, I understood that my next step would go a bit further beyond the boundaries of advertising as i used to know it.

So, my love for ideas, my fanaticism for photography and art, and the need to tell stories, led me to develop my career as a director. My always eclectic background led me to find out cinema from the light, and so, camera work combined with the management of actors.

And my natural tendency to art gave that craft touch to all of my stagings, while trying to tell something different and aesthetically beautiful. I got engaged in translating, from my own perspective, a story full of sensitivity, texture, grain/kernel and simplicity.

I like to rummage in the script, understanding the idea and empowering it from the story in order to generate genuine, real feelings. I strongly believe in team work and in the collective work produced during all the process, from the production design, up to the last place online.

I like to find those subtle keys that give a unique hue to the films.